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  • 标题:Argumentative Strategies and Multimodality in Oral Business Discourse: From Theory to Practice
  • 本地全文:下载
  • 作者:Inmaculada Tamarit ; Inmaculada Tamarit ; Hanna Skorczynska
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:116
  • 页码:2330-2337
  • DOI:10.1016/j.sbspro.2014.01.568
  • 语种:English
  • 出版社:Elsevier
  • 摘要:This study looks into how the argumentative structure (van Eemeren et al., 2007) is enhanced by verbal and non-verbal modes (Kress, 2010) in oral business discourse. A close examination of a project management introductory training session has revealed that changes in argumentative moves are strongly reinforced by the repetitive use of certain gestures and metaphoric images rendering the training talk a highly effective communicative event. The results of the analysis have been exploited to design a Master's course module focusing on the interpretation and acquisition of multimodal argumentative strategies in academic and professional contexts.
  • 关键词:Argumentation;multimodality;business discourse;oral discourse;gesture
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