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  • 标题:Metaphor and Education: Reaching Business Training Goals through Multimodal Metaphor
  • 本地全文:下载
  • 作者:Hanna Skorczynska ; Hanna Skorczynska
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:116
  • 页码:2344-2351
  • DOI:10.1016/j.sbspro.2014.01.570
  • 语种:English
  • 出版社:Elsevier
  • 摘要:Metaphor facilitates education by allowing for new perspectives or in aiding categorization and memorization. This study looks into the use of metaphor in a business training talk. The results show that the speaker repeatedly used words and gestures to express the journey metaphor. The project was also conceptualized as a physical object and managing a project as conducting an orchestra, both verbally and in the co-speech gesture. Other verbal war and sports metaphors were supported by either co-speech gestures or metaphoric images. Metaphors in business training settings seem to actively assist in persuading the business practitioners of the need to acquire a particular management ability.
  • 关键词:Metaphor;education;business training;multimodality
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