摘要：The study was aimed at investigating the factors that lead to success or failure of research projects and to find out critical factors that contribute to the success of research project. Research questions are: To investigate the factors that lead to success or failure of the projects? Which factors have critical impact to determine project success? were formulated. Researchers adopted qualitative approach and 15 interviews were conducted. Data driven content analysis was adopted to categorize the factors and proposed 11 critical factors that can enhance organizational profitability.
