摘要：Abstract Explanation of innovative products, processes and services is a complex process which is possessed of strategies that have modern designs and systems. Nowadays, companies want to be more productive and more efficient. However, rapid and big changes are happened in competitive conditions and to exist in this competitive and rapidly changing and flourishing world, scientific developments had to be followed. To gain competitiveness, the companies need to procreate new products or eliminating the existing contradictory states. In this case, TRIZ (Theory And Innovative Problem Solving) methodolgy is one of the most effective scientific method, used by managers or inventors. In this study, TRIZ methodolgy was described in detail with creativity and innovation concepts and TRIZ was presented in comparison with other creative techniques. In the last part, a sample about TRIZ application has been expressed.
关键词：TRIZ;Innovation;Conflict Matrix;New Product Development
