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  • 标题:Monitoring and Evaluation of CSR Interventions: A Study of CSR Programs in GMR Industries Rajam Srikakulam District
  • 本地全文:下载
  • 作者:B Anil Prasad ; R D Sampath Kumar
  • 期刊名称:Management Insight
  • 印刷版ISSN:0973-936X
  • 出版年度:2011
  • 卷号:7
  • 期号:2
  • 语种:English
  • 出版社:Management Insight
  • 摘要:Monitoring and Evaluation (M&E) can provide unique information about the performance of organizations’ policies, programs and projects. It endows with the information about the performance of managers and their staff. In the present epoch, the monitoring and evaluation had become fundamental for any organization: be it service or business. M&E canbe useful in many ways in Corporate Social interventions. It helps the business houses to understand the ground realities and beneficiaries role in the CSR interventions and analyze and review performance about business houses. Moreover,the M&E can direct the management to reduce the gaps and corrupt practices at different levels. Through administration the M&E significant changes in the lives of the stakeholders can be found. Monitoring and evaluation systems can be applied to both individual projects and multi-component interventions being implemented by the industries or corporations.The present study is taken up to find out the nature, type and the process of implementation of CSR projects and to analyze the levels of people’s engagement, besides its impact. The data were collected from a quota sample of 50 each fromfour operational villages of GMR foundation, which comprises of 200 respondents, and 50 sample from employees of GMR Sugar Industry and 10 professionals of GMR Varalakshmi Foundation.
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