摘要：Consumers have become more conscious of how their consumption choices impact society; their sensitivity to corporate social behavior has also dramatically increased. Consumer purchases often transcend the simple value associated with a product and reflect how they perceive the value of the company producing the product in their community, which includes the company's Corporate Social Responsibility (CSR) activities. Consumers may approve company's activities elsewhere but this does not necessarily increase their purchasing of the company's products. On the other side reciprocal behavior is triggered by the consumers whether the company's activities are beneficial to the society in general and consumers in particular or not. The consumer behaviour of using or not to use a particular product in the market is influenced by the value of a company and ethics of the consumers. The present study is based on the analysis of the components of consumer ethics as a determinant of consumer buying decision. That can be helpful to the marketers to modify/develop their product to capture more and more market share and win the on going globally competitive market.
关键词：Ethical Beliefs;Consumer Ethics;Buying Decision;Consumer Values;Corporate Social Responsibility
