摘要：The retrospective analysis of the results of activities at the level of industrial sector of the Russian economy in general and at the level of certain subjects of economy - the enterprise of construction materials and products is completed in the article. According to the analysis results the insufficient efficiency of the use of cumulative resource capacity of the enterprises is proved and the need of the development of complex tools of resource providing management, to which the priority attention is caused by the crisis of economy requiring taking measures to diversification of a range of construction materials and products of the construction offered by the enterprise for the markets, is determined. In the core of the offered tools of management there are approaches of “ramp-up” of the management directed to the maximum concentration of resources of the enterprise in case of new products launch for the construction industry. Three options of financing of production, based on the choice of a ratio of loan and own sources of means are considered. Some conditions of macroeconomic nature, which are important for effective development of the enterprises involved in production of construction materials and products are determined in the conclusion.
