摘要：The purpose of the present investigation was to compare post-choice satisfaction among immediate, unconscious and conscious thought conditions. 101 students from the University of Tehran participated in the experiment. They were randomly assigned to one of three conditions mentioned above. The result of the study was that satisfaction of choice among groups were different (f=4.67, p<.01). This study illustrated that there is a significant difference among groups with strength of preference (f=3.1, p<.05). Immediate decision makers were more satisfied with their choice than unconscious and conscious thinkers. Strength of preference in the conscious group was more than the other two.
关键词：unconscious thought;immediate thought;conscious thought
