摘要:Este artículo analiza algunas de las capacidades dinámicas por las que unaempresa colombiana puede ser Born Global, entre ellas la influencia de lasalianzas estratégicas, la orientación al mercado y el aprendizaje organizacional.Con información de una encuesta a 297 empresas manufactureras del paísrealizada en 2011 se identifican dichas capacidades empleando un modelo deredes neuronales artificiales. Se encuentra que las empresas de internaciona lizaciónacelerada se distinguen principalmente porque se apoyan en el aprendizaje,la socialización y el conocimiento de su mercado para trazar estrategiascompetitivas. Estos resultados extienden la investigación de las empresas BornGlobal al campo de la estrategia empresarial.
其他摘要:Some of the dynamic capabilities on the basis of which a Colombian companycould be eligible to become a Born Global company are taken into considera tionin this paper, among which mention could be made of the bearing strategicalliances are having, how the market is being positioned, and organizationallearning. On the basis of data collected through a survey being conducted of297 manufacturing companies in the country in 2011, these dynamic capabilitieshave been sorted out by means of an artificial neural networks model. Accordingto findings, those companies which are undergoing a swift internationalizationprocess are mainly told apart because they are supported on learning, socializationand an in-depth awareness of the market they are working with, allowingthem to design competitive advantages. These findings are stretching out theBorn Global company research to the business strategy field.
关键词:Born global;capacidades dinámicas;alianzas;orientación al mercado;Born Global;dynamic capabilities;partnerships;market-oriented;Born global;capacidades dinâmicas;aprendizagem;alianças;orientação ao mercado