出版社：Canadian Academy of Oriental and Occidental Culture
摘要：Pragmatic failure is an important research topic in cross-cultural communication. This article adopts Adaptation Theory and explains the root of pragmatic failure; that is pragmatic failure in verbal communication process occurs due to the fact that language users fail to make communicative language dynamically adapt to various factors of the communicative context.
关键词：Pragmatic failure; Adaptation theory; Context; Linguistic choice
