摘要：Many researches in literature highlight how today the consumer is more concerned about self-care and personal wellbeing and is seemingly demanding more information on how to achieve better health through diet. Specifically, health aspects of food are prominent for Italian consumers. Therefore, the development and marketing of a growing spectrum of products called functional is a major trend in today’s national food industry. Based on these considerations the current paper carried out an overview of the development projections and market potentials of functional foods in the international, European and national scale, together with a critical analysis of the state of legislation in the European Union. Subsequently the results of a survey, conducted on a random sample of 340 Italian consumers, are presented in order to provide some indications to developers and marketers as well as government bodies that are interested in designing consumer communication strategies and effective health programs.
其他摘要：Many researches in literature highlight how today the consumer is more concerned about self-care and personal wellbeing and is seemingly demanding more information on how to achieve better health through diet. Specifically, health aspects of food are prominent for Italian consumers. Therefore, the development and marketing of a growing spectrum of products called functional is a major trend in today’s national food industry. Based on these considerations the current paper carried out an overview of the development projections and market potentials of functional foods in the international, European and national scale, together with a critical analysis of the state of legislation in the European Union. Subsequently the results of a survey, conducted on a random sample of 340 Italian consumers, are presented in order to provide some indications to developers and marketers as well as government bodies that are interested in designing consumer communication strategies and effective health programs.
Loading...
