摘要：The article provides some empirical evidence on consumers’ ability to interpret the information on the markets in relation to specific attributes of agricultural and food products certified by European quality labels as organic farming, protected designation of origin, protected geographical indication, traditional speciality guaranteed. On the basis of results from studies carried out on consumers, we put forward the hypothesis that consumers have considerable difficulty in finding the link between the information received and the specific attribute the information refers to and in evaluating the degree of reliability of the information itself. These difficulties are linked to a series of factors about which this article proposes some reflections.
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