摘要：Environmental emergencies, food crises and increase of chronic diseases push the consumer to demand “more health” from agrifood products and firms to offer more and more complete information about their products. In this context, Internet is a powerful social bonding agent that can meet the requirements of a new and sustainable food integrity model, able to interpret the different responsibilities in relation to feeding and health issues. Based on these considerations the current paper carried out an overview of the ICTs opportunities and a few remarks on the firms’ and consumers’ propensity to adopt Internet in a situation of alarm for the health, through an empirical survey.
其他摘要：Environmental emergencies, food crises and increase of chronic diseases push the consumer to demand “more health” from agrifood products and firms to offer more and more complete information about their products. In this context, Internet is a powerful social bonding agent that can meet the requirements of a new and sustainable food integrity model, able to interpret the different responsibilities in relation to feeding and health issues. Based on these considerations the current paper carried out an overview of the ICTs opportunities and a few remarks on the firms’ and consumers’ propensity to adopt Internet in a situation of alarm for the health, through an empirical survey.
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