摘要：Abstract The main task of the suggested article “Magzhan Zhumabaev and spiritual ecology” is to identify the parameters of the scientific study and teaching this filed of a language. Scientific novelty of this article – basing on the ecology of a word as the main area, to define the fundamental concepts and categories, to identify methods of solving the environmental problems of the modern Kazakh state language. The basic significance of the article is 120-years anniversary of M.Zhumabaev, who made an enormous contribution not only in the Kazakh national literary language, but also in the literature of Turkic languages. The article is based on studies of the communicative, pragmatic, cognitive-associative, aesthetic and stylistic heritage and informative, educative meaning of M.Zhumabaev's creativity and his function in the world cultural area from the point of ecology of a word. Aim of the proposed article is to systematization of terminology apparatus, fundamental categories and concepts of the spiritual ecology by new directions of the Modern Kazakh language, in particular, such terms as linguistic identity, linguaecological upbringing, language environment, language consciousness, disturbance of stylistics balance, the traditional taste of the language, and others, and training of students and young scholars to the independent research.
关键词：language identity;ecology of speech concept;theory of word influence;image of a word;pedagogical terms;thinking style;linguaecological upbringing
