摘要：The World Cup is the football event of major protagonist with the media. If this intention this article was intended at making an analysis of the speech produced by one part of the Brazilian sports press on the performance of Dunga, as coach, of Brazil national football team. Making use of the methodology of discourse analysis, in the sense that Michel Foucault uses, we analyzed a series of speeches published in different meanings of communication (newspapers, television, websites, magazines) in the period from 2006 to 2009. The conclusion of the study shows the existence of resistance movements in the Brazilian sports press had the name of Dunga. We also emphasized the fact that Dunga represent a new profile of couch, endorsing priority in its capital of ex- player.
其他摘要：The World Cup is the football event of major protagonist with the media. If this intention this article was intended at making an analysis of the speech produced by one part of the Brazilian sports press on the performance of Dunga, as coach, of Brazil national football team. Making use of the methodology of discourse analysis, in the sense that Michel Foucault uses, we analyzed a series of speeches published in different meanings of communication (newspapers, television, websites, magazines) in the period from 2006 to 2009. The conclusion of the study shows the existence of resistance movements in the Brazilian sports press had the name of Dunga. We also emphasized the fact that Dunga represent a new profile of couch, endorsing priority in its capital of ex- player.
关键词：Football. Brazilian’s Team. Coach. Meanings of communication.;Futebol. Seleção Brasileira. Treinador. Meios de Comunicação
其他关键词：Football. Brazilian’s Team. Coach. Meanings of communication.
