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  • 标题:Fundamentos psicosociales de la reputación "online": Propuesta de un modelo y un caso de análisis
  • 本地全文:下载
  • 作者:Ubaldo Cuesta Cambra
  • 期刊名称:Estudios sobre el Mensaje Periodístico
  • 印刷版ISSN:1988-2696
  • 出版年度:2013
  • 卷号:19
  • 页码:691-700
  • DOI:10.5209/rev_ESMP.2013.v19.42152
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:The appearance of (1) Internet (2) social networks (3) mobile devices access to networks and (4) numerous applications and software (5) platforms specifically designed to promote social interaction has led the emergence of a new phenomenon of great relevance: online reputation. In recent years it has begun to generate a body of theory and very relevant research in this area (eg. Masun and Tovey, 2012). In this research, we propose a psychosocial model explaining this phenomenon, based on the paradigm of evolutionary psychology. Applying the case method by monitoring online, we empirically analyzed one of the sectors considered the most active in the social media environment (Online Reputation Management: Web, 2012) and we proposed future research.
  • 其他摘要:The appearance of (1) Internet (2) social networks (3) mobile devices access to networks and (4) numerous applications and software (5) platforms specifically designed to promote social interaction has led the emergence of a new phenomenon of great relevance: online reputation. In recent years it has begun to generate a body of theory and very relevant research in this area (eg. Masun and Tovey, 2012). In this research, we propose a psychosocial model explaining this phenomenon, based on the paradigm of evolutionary psychology. Applying the case method by monitoring online, we empirically analyzed one of the sectors considered the most active in the social media environment (Online Reputation Management: Web, 2012) and we proposed future research.
  • 关键词:Reputación online;psicología de la comunicación;social media;monitorización online.
  • 其他关键词:Online reputation;communication psychology;social media;online monitoring
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