出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The paper includes an analysis of different radio narrative pieces based on the influence of the web in contemporary thought. The work is framed in the field of radio advertising communication with the following objectives: 1. Studying the evolution of narrative in radio advertising since 2000, generally considered as the date of emergence of new technologies and particularly the use of Internet. 2. Analyze what elements of storytelling have changed as a result of excessive spread of the network, and the new way of thinking. And 3. Show that advertising may well contribute to building a society based on knowledge and values as better ways of living and social participation.
其他摘要：The paper includes an analysis of different radio narrative pieces based on the influence of the web in contemporary thought. The work is framed in the field of radio advertising communication with the following objectives: 1. Studying the evolution of narrative in radio advertising since 2000, generally considered as the date of emergence of new technologies and particularly the use of Internet. 2. Analyze what elements of storytelling have changed as a result of excessive spread of the network, and the new way of thinking. And 3. Show that advertising may well contribute to building a society based on knowledge and values as better ways of living and social participation.
