出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The review of the professional figure dircom is in an important moment, first the new perspective of a unified and human company, on the other social demands of a more reliable, together with the evolution of the academic world to adapt to European area of higher education, converge on the need to define the figure with insight. Therefore, from the academic world, we are facing a very interesting and fruitful, it is time to meditate and bring it to reality from different fields are required to be a professional dircom.
其他摘要：The review of the professional figure dircom is in an important moment, first the new perspective of a unified and human company, on the other social demands of a more reliable, together with the evolution of the academic world to adapt to European area of higher education, converge on the need to define the figure with insight. Therefore, from the academic world, we are facing a very interesting and fruitful, it is time to meditate and bring it to reality from different fields are required to be a professional dircom.
关键词：Director de comunicación;Dircom;reputación;comunicación corporativa;valores intangibles
其他关键词：Director of Communication;Dircom;reputation;corporate communications;intangibles assets
