出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The new ways of audiovisual consumption are generating new forms of creation of contents. The success of series of conventional television has lead to the transformation of the audiovisual product in a transmedia product, able to arrive to more publics through more channels. In Spain, series that have attained a good reception of the audience have expanded the narrative universe created to new online or offline platforms. In the present article, we analyses the case of three Spanish successful series (Águila Roja, El Barco y Amar en tiempos revueltos) and the narrative strategies on.
其他摘要：The new ways of audiovisual consumption are generating new forms of creation of contents. The success of series of conventional television has lead to the transformation of the audiovisual product in a transmedia product, able to arrive to more publics through more channels. In Spain, series that have attained a good reception of the audience have expanded the narrative universe created to new online or offline platforms. In the present article, we analyses the case of three Spanish successful series (Águila Roja, El Barco y Amar en tiempos revueltos) and the narrative strategies on.
关键词：Transmedia;series de tv;narrativa audiovisual;televisión
