标题：La web corporativa en las empresas biotecnológicas de los Parques Tecnológicos de Andalucía (2013). Una propuesta de análisis de prácticas de comunicación a través de plataformas online
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：As demonstrated frequently in numerous studies, Spanish SMEs own web often offers the digital space as a mere ‘window’, a barely interactive exhibition which presents a conventional exposition of products and services. This research assumes that such an approach persists in the case of biotechnology companies websites. For the sites in this sector, we find lack of interactivity to their own public, and also to the public that make the rest of society: for these, even with specific interests in biotech content, would require a informative type communication. The sample chosen the make up companies based on technology parks in Andalusia.
其他摘要：As demonstrated frequently in numerous studies, Spanish SMEs own web often offers the digital space as a mere ‘window’, a barely interactive exhibition which presents a conventional exposition of products and services. This research assumes that such an approach persists in the case of biotechnology companies websites. For the sites in this sector, we find lack of interactivity to their own public, and also to the public that make the rest of society: for these, even with specific interests in biotech content, would require a informative type communication. The sample chosen the make up companies based on technology parks in Andalusia.
