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  • 标题:El estudio de la comunicación interna en el contexto del grado de publicidad y RR PP de la universidad de Cádiz
  • 本地全文:下载
  • 作者:Pedro Pablo Marín Dueñas ; María García García
  • 期刊名称:Historia y Comunicación Social
  • 印刷版ISSN:1137-0734
  • 电子版ISSN:1988-3056
  • 出版年度:2013
  • 卷号:18
  • 期号:0
  • 页码:97-108
  • DOI:10.5209/rev_HICS.2013.v18.43951
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:The importance and the need of communication with the stakeholders that organizations is growing but the attention that they pay to internal communication is still limited. Taking in consideration a material level, internal communication suffers from poorly consolidated budgets and unskilled employment for management. Also, on a psychological level, internal communication receives little attention from the head of the organizations. Many authors (Piñuel , 1997 : 103; Villafane, 1999 : 301; Hernandez, 1991 : 268 ) have shown the low importance given by companies to internal communication. Training competent university students in this type of communication should help to resolve this situation. According to the White Book in Communication Sciences, Advertising and Public Relations the degree students, as corporate communication managers, should be able to manage the internal communication of the company correctly. In this paper we analyse the learning process of the students of the degree in Advertising and Public Relations from the University of Cádiz, focusing in the internal communication training. Reflexing about this process, improvement will reflect on the learning process of internal communication and deficiencies detected can help to forecast future shortfalls. 119 students of the subject Business Communication Systems were chosen to this study. They were tasked to develop an internal communication plan for a small and medium sized businesses, created for themselves, in which they should carry out a situation analysis, strategies, goals, and tools to perform the plan. The results show difficulties defining the organization’s internal stakeholders that result in objectives and tools unsuitable for the internal communication plan. This confusion could justify the low awareness with internal communication detected
  • 其他摘要:The importance and the need of communication with the stakeholders that organizations is growing but the attention that they pay to internal communication is still limited. Taking in consideration a material level, internal communication suffers from poorly consolidated budgets and unskilled employment for management. Also, on a psychological level, internal communication receives little attention from the head of the organizations. Many authors (Piñuel , 1997 : 103; Villafane, 1999 : 301; Hernandez, 1991 : 268 ) have shown the low importance given by companies to internal communication. Training competent university students in this type of communication should help to resolve this situation. According to the White Book in Communication Sciences, Advertising and Public Relations the degree students, as corporate communication managers, should be able to manage the internal communication of the company correctly. In this paper we analyse the learning process of the students of the degree in Advertising and Public Relations from the University of Cádiz, focusing in the internal communication training. Reflexing about this process, improvement will reflect on the learning process of internal communication and deficiencies detected can help to forecast future shortfalls. 119 students of the subject Business Communication Systems were chosen to this study. They were tasked to develop an internal communication plan for a small and medium sized businesses, created for themselves, in which they should carry out a situation analysis, strategies, goals, and tools to perform the plan. The results show difficulties defining the organization’s internal stakeholders that result in objectives and tools unsuitable for the internal communication plan. This confusion could justify the low awareness with internal communication detected
  • 关键词:internal communication;communication plan;students;EHEA.;comunicación interna;plan de comunicación;EEES;alumnos.
  • 其他关键词:internal communication; communication plan; students; EHEA.
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