出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Institutional crises entail consequences in practically all areas of life, including the advertising. In this case, we highlight the response of the Spanish advertising brands, specifically Aguas de Mondariz, during the crisis of the cucumbers in the year 2011, which put into question the quality of Spanish products due to the accusations of the German authorities.
其他摘要：Institutional crises entail consequences in practically all areas of life, including the advertising. In this case, we highlight the response of the Spanish advertising brands, specifically Aguas de Mondariz, during the crisis of the cucumbers in the year 2011, which put into question the quality of Spanish products due to the accusations of the German authorities.
