出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Online press rooms of the most import spanish companies grow during the last year. This article discusses the adaptation to internet Ibex 35 entities. The conclusion indicates a concern for the communicating with new audiences, an increase of the hypertext and multimedia resource, but a lower approximation to the actual converse with the public.
其他摘要：Online press rooms of the most import spanish companies grow during the last year. This article discusses the adaptation to internet Ibex 35 entities. The conclusion indicates a concern for the communicating with new audiences, an increase of the hypertext and multimedia resource, but a lower approximation to the actual converse with the public.
关键词：online press room;organizational communication;public relations;ICT;gabinetes;sala de prensa on line;comunicación organizacional;relaciones públicas;TIC
其他关键词：online press room; organizational communication; public relations; ICT
