出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This research aims to penetrate the Spanish business culture through research carried out in a sample of 40 students with professional experience who have recently terminated at the subject “E-communication and managerial skills” during 2013-2013. In this paper we will address questions about communication within the company. The research aim is to know the state in which there is a representation of the Spanish business culture from the personal experience of the respondents, both in their initial stage, while developing his degree as well with professional experience. The results indicate that in most of the Spanish investigated companies there is still no figure of the Director of Communication, although there is a person in charge of performing this function.
其他摘要：This research aims to penetrate the Spanish business culture through research carried out in a sample of 40 students with professional experience who have recently terminated at the subject “E-communication and managerial skills” during 2013-2013. In this paper we will address questions about communication within the company. The research aim is to know the state in which there is a representation of the Spanish business culture from the personal experience of the respondents, both in their initial stage, while developing his degree as well with professional experience. The results indicate that in most of the Spanish investigated companies there is still no figure of the Director of Communication, although there is a person in charge of performing this function.
关键词：Communication management;corporate culture;internal communication;corporate communication and New Technologies.;Dirección de comunicación;cultura empresarial;comunicación interna;comunicación corporativa;y nuevas tecnologías.
其他关键词：Communication management; corporate culture; internal communication; corporate communication and New Technologies.
