出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Nowadays, marketing in audio-visual mass media is changing so that it can be available to the largest audience possible. This is possible through neuromarketing, playing with the power of persuasion and music.
其他摘要：Nowadays, marketing in audio-visual mass media is changing so that it can be available to the largest audience possible. This is possible through neuromarketing, playing with the power of persuasion and music.
关键词：Music;persuasion;neuromarketing;Coca-Cola;audio-visual mass media.;Música;persuasión;neuromarketing;Coca-Cola;publicidad audiovisual.
其他关键词：Music; persuasion; neuromarketing; Coca-Cola; audio-visual mass media.
