出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The audiovisual sector is inside a deep transformation. In this context, this paper analyses the evolution in the twentieth century, with the emergence and consolidation of the mass media (1.0). Now the narrative limitation and the linear tale is something past. In the late twentieth and early twenty-first century, the emergence of the Web has changed the scenario (now 2.0) and user interactivity is a fact. The challenge is discover how to introduce the benefits without loosing the advantges of the traditional narration.
其他摘要：The audiovisual sector is inside a deep transformation. In this context, this paper analyses the evolution in the twentieth century, with the emergence and consolidation of the mass media (1.0). Now the narrative limitation and the linear tale is something past. In the late twentieth and early twenty-first century, the emergence of the Web has changed the scenario (now 2.0) and user interactivity is a fact. The challenge is discover how to introduce the benefits without loosing the advantges of the traditional narration.
