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  • 标题:Estrategias comunicativas en redes sociales.Estudio comparativo entre las universidades de España y México
  • 本地全文:下载
  • 作者:Mercedes Cancelo Sanmartín ; Ana Almansa Martínez
  • 期刊名称:Historia y Comunicación Social
  • 印刷版ISSN:1137-0734
  • 电子版ISSN:1988-3056
  • 出版年度:2013
  • 卷号:18
  • 期号:0
  • 页码:423-435
  • DOI:10.5209/rev_HICS.2013.v18.44339
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:This article provides an analysis of the effective role of social media in communication developed by universities. The study is motivated by the predominant role that social networks are taking in college life as an instrument of organizational communication and pedagogical work item.
  • 其他摘要:This article provides an analysis of the effective role of social media in communication developed by universities. The study is motivated by the predominant role that social networks are taking in college life as an instrument of organizational communication and pedagogical work item.
  • 关键词:University;Social Networks;Communication;Innovation;Education.;Universidad;Redes Sociales;Comunicación;Innovación;Educación.
  • 其他关键词:University; Social Networks; Communication; Innovation; Education.
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