出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The popularization of the Internet and online social networks has forced companies to rethink their communication strategies. Far are the times where focusing on good quality products was enough to reach success. Companies are becoming aware of their need to make customers love their products by using all communication tools, both traditional and cutting edge communication strategies. This article explores new media and its growing presence in communications involving companies and their stakeholders.
其他摘要：The popularization of the Internet and online social networks has forced companies to rethink their communication strategies. Far are the times where focusing on good quality products was enough to reach success. Companies are becoming aware of their need to make customers love their products by using all communication tools, both traditional and cutting edge communication strategies. This article explores new media and its growing presence in communications involving companies and their stakeholders.
