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  • 标题:Cinco años de crisis en el mercado de la comunicación (2008-2013).
  • 本地全文:下载
  • 作者:Francisco Cabezuelo-Lorenzo
  • 期刊名称:Historia y Comunicación Social
  • 印刷版ISSN:1137-0734
  • 电子版ISSN:1988-3056
  • 出版年度:2013
  • 卷号:18
  • 期号:0
  • 页码:703-715
  • DOI:10.5209/rev_HICS.2013.v18.44358
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:This article tells the main problems of the mass media companies in the current state of economic crisis in Spain, from 2008 until now. It pays special attention to the case of the advertising industry. This work shows the current Spanish media landscape, determinate by the deep crisis and a low invest in traditional advertising. It explains how the advertising crisis has forced the media to change their own structures as corporations.
  • 其他摘要:This article tells the main problems of the mass media companies in the current state of economic crisis in Spain, from 2008 until now. It pays special attention to the case of the advertising industry. This work shows the current Spanish media landscape, determinate by the deep crisis and a low invest in traditional advertising. It explains how the advertising crisis has forced the media to change their own structures as corporations.
  • 关键词:Media companies;economic crisis;press;Spain.;Empresas de comunicación;crisis económica;prensa;España.
  • 其他关键词:Media companies; economic crisis; press; Spain.
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