出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Nonprofit Organizations (NPOs) in the field of health have an increasing role. Communication is strategic for the management of these organizations, but research in this field is still insufficient. The authors developed a matrix of communication analysis with input from Perez (2008), Grunig (2011) and Villafane (2013), which was applied in a exploratory empirical study of five spanish NPOs in the field of health. The analytical framework will be applied in future research on a more representative sample.
其他摘要：Nonprofit Organizations (NPOs) in the field of health have an increasing role. Communication is strategic for the management of these organizations, but research in this field is still insufficient. The authors developed a matrix of communication analysis with input from Perez (2008), Grunig (2011) and Villafane (2013), which was applied in a exploratory empirical study of five spanish NPOs in the field of health. The analytical framework will be applied in future research on a more representative sample.
关键词：Management;Communication;Non Profit Organizations;Health;Strategies;Gestión;Comunicación;Organizaciones No Lucrativas;Salud;Estrategias.
其他关键词：Management; Communication; Non Profit Organizations; Health; Strategies
