出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The aim of this research was to: 1) identify sites, blogs and digital media in dealing with vaccines and build a taxonomy 2) monitor daily the speech analyzing qualitative and quantitative variables 3) to develop a quantitative and qualitative discussions terms of the “Theory of Frame” (Entman, 1993). The results allow obtaining a precise and objective classification of contemporary social discourse on vaccines, knowing the issues, canals, etc.. most relevant, confirming the use of negative stereotypes by certain issuers of low social impact (anti-vaccine) versus a more rigorous approach prevalent.
其他摘要：The aim of this research was to: 1) identify sites, blogs and digital media in dealing with vaccines and build a taxonomy 2) monitor daily the speech analyzing qualitative and quantitative variables 3) to develop a quantitative and qualitative discussions terms of the “Theory of Frame” (Entman, 1993). The results allow obtaining a precise and objective classification of contemporary social discourse on vaccines, knowing the issues, canals, etc.. most relevant, confirming the use of negative stereotypes by certain issuers of low social impact (anti-vaccine) versus a more rigorous approach prevalent.
关键词：anti-vaccine communication;health communication;social networks;health 2.0;clave: Comunicación anti vacunas;Comunicación y Salud;Redes sociales;salud 2.0
其他关键词：anti-vaccine communication; health communication; social networks; health 2.0
