出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The image campaign on the rating agencies was conducted by researchers and lecturers in several Spanish and foreign universities. It was raised to the Spanish and World Public Opinion theme of the three major rating agencies for two opposing views that solidified into two antithetical social advocacy campaigns, and ideological interests involved mainly economic (calls lobby and contralobby). The first phase seeks 2.0 environment mechanisms that reflect the image of these agencies, holistically.
其他摘要：The image campaign on the rating agencies was conducted by researchers and lecturers in several Spanish and foreign universities. It was raised to the Spanish and World Public Opinion theme of the three major rating agencies for two opposing views that solidified into two antithetical social advocacy campaigns, and ideological interests involved mainly economic (calls lobby and contralobby). The first phase seeks 2.0 environment mechanisms that reflect the image of these agencies, holistically.
关键词：Campaign;image;rating agencies;lobby;contralobby;Campaña;imagen;agencias de calificación;lobby;contralobby
