出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：In this work we are going to define and highlight the visual characteristics of women in film poster in recent years (2010-2013) and whether their presence contributes as a brand image for spanish cinematography not only at home but abroad also. Our aim is to establish key visual features on which rests the image transmitted through cinema advertising.
其他摘要：In this work we are going to define and highlight the visual characteristics of women in film poster in recent years (2010-2013) and whether their presence contributes as a brand image for spanish cinematography not only at home but abroad also. Our aim is to establish key visual features on which rests the image transmitted through cinema advertising.
