文章基本信息

标题：La promoción fílmica en el universo digital.Hacia el ocaso de la exhibición cinematográfica en España.
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作者：Luis Deltell ; Emilio C. García Fernández
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：203-217
DOI：10.5209/rev_HICS.2013.v18.44237
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article is a research on the status of the promotion, distribution and exhibition in Spain. Tackling the new forms of promotion and exhibition and the new model of viewer/spectator/audience in the Digital Universe.
其他摘要：This article is a research on the status of the promotion, distribution and exhibition in Spain. Tackling the new forms of promotion and exhibition and the new model of viewer/spectator/audience in the Digital Universe.
关键词：Brand;Spanish Cinema;Internet;marca;cine español;internet
其他关键词：Brand; Spanish Cinema; Internet