出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Nowadays, the social networks seem to be the driving force in the transformation of the relationship between the media and their audiences. This paper analyses the journalistic use of Facebook and Twitter in 41 referential European media. The methodology is based on the content analysis of their corporative accounts on 2013. The results show that media are mostly present on Facebook and Twitter and that they mainly use them to distribute information. Above this, the Mediterranean media and audience are those that present more activity in the social networks analysed.
其他摘要：Nowadays, the social networks seem to be the driving force in the transformation of the relationship between the media and their audiences. This paper analyses the journalistic use of Facebook and Twitter in 41 referential European media. The methodology is based on the content analysis of their corporative accounts on 2013. The results show that media are mostly present on Facebook and Twitter and that they mainly use them to distribute information. Above this, the Mediterranean media and audience are those that present more activity in the social networks analysed.
