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  • 标题:Construcción de la Marca en el medio online.
  • 本地全文:下载
  • 作者:Mónica Matellanes Lazo
  • 期刊名称:Historia y Comunicación Social
  • 印刷版ISSN:1137-0734
  • 电子版ISSN:1988-3056
  • 出版年度:2013
  • 卷号:18
  • 期号:0
  • 页码:559-571
  • DOI:10.5209/rev_HICS.2013.v18.44270
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:Communication online is very important for visual strategies brands and to connect with young target who appreciate new technologies. Nowadays, Social Networks and new channels in Web 2.0 are essential to brands so they can´t forget the consumer, prosumidor called today, for communicating their online reputation.
  • 其他摘要:Communication online is very important for visual strategies brands and to connect with young target who appreciate new technologies. Nowadays, Social Networks and new channels in Web 2.0 are essential to brands so they can´t forget the consumer, prosumidor called today, for communicating their online reputation.
  • 关键词:Web 2.0;Brands;Communication online;Networks;Young.;Web 2.0;Marcas;Comunicación online;Redes Sociales;Jóvenes.
  • 其他关键词:Web 2.0; Brands; Communication online; Networks; Young.
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