出版社：Consejo Superior de Investigaciones Científicas
摘要：This article analyzes how, following the impact of globalization and the appearance of information technologies, the textile and clothing sector has undergone a dramatic transformation. Specifically, the distance has been cut between the various agents that intervene in the manufacturing and distribution processes, reducing the time from the design of an article to its arrival in the store, thereby creating the short circuit distribution concept. This change has allowed for the appearance of a business model capable of responding to demand in a matter of weeks: fast fashion . The principal hypothesis of this research is as follows: Is the speed of response a decisive variable in order to compete on the international fashion market? We aim to respond to this question by firstly analysing the set of changes that have taken place in the textile and clothing sector, which has led to a new business model in which information and time are key factors in company-customer relations. We will then reconstruct the organisational mechanisms of the Zara model, in which the time factor is one of the keys to success.
