出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article summarizes a method which analyzes the relationship between the activities described in a sustainability report issued in the frame of Corporate Social Responsibility and the interests observed in a certain social group: youth. The principal aim of this article is to formulate a method which allows future researchers to understand the relationship between the activities done by companies (and printed in their sustainability report) with the truly need of their stakeholders. This objective allows developing sustainability policies more related with the interest of companies and their stakeholders.
其他摘要：This article summarizes a method which analyzes the relationship between the activities described in a sustainability report issued in the frame of Corporate Social Responsibility and the interests observed in a certain social group: youth. The principal aim of this article is to formulate a method which allows future researchers to understand the relationship between the activities done by companies (and printed in their sustainability report) with the truly need of their stakeholders. This objective allows developing sustainability policies more related with the interest of companies and their stakeholders.
关键词：Responsabilidad Social Empresarial (Corporativa);memoria de sostenibilidad;stakeholders;mediación social.
其他关键词：Corporate Social Responsibility;sustainability report;stakeholders;social mediation.
