出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The results and conclusions of two researches on the youth’s image in the media and their relationship with the Spanish Instituto de la Juventud (Injuve) public information, raised some questions and considerations about the treatment of institutional information on youth issues. This article describes these considerations, as well as some critical reflections about the institutional production, in order to achieve visibility in the mass media concerning the key messages generated from public organizations.
其他摘要：The results and conclusions of two researches on the youth’s image in the media and their relationship with the Spanish Instituto de la Juventud (Injuve) public information, raised some questions and considerations about the treatment of institutional information on youth issues. This article describes these considerations, as well as some critical reflections about the institutional production, in order to achieve visibility in the mass media concerning the key messages generated from public organizations.
关键词：comunicación institucional pública;análisis mediacional de noticias;representaciones sociales;visibilidad en los medios;gabinetes de prensa.
其他关键词：communication in public institutions;mediation analysis of news;social representations;media visibility;press offices.
