出版社：Pontificia Universidad Javeriana - Facultad de Comunicación y Lenguaje
摘要：La sociedad de la información (SI) es el marco de las “empresas inteligentes u organizaciones que aprenden”. Es en estas organizaciones donde adquiere mayor sentido una correcta gestión de la información, de la que se ocupa la comunicación corporativa. La competitividad que trae consigo la SI hace necesario que la comunicación corporativa asuma nuevos retos, nuevas funciones y nuevas estrategias. La información con que se trabaja en las organizaciones y empresas se ha de convertir en conocimiento relevante. Por tanto, en este trabajo presentaremos la conexión de la comunicación corporativa con la gestión del conocimiento, un enfoque orientado a que las organizaciones aumenten su conocimiento organizacional y lo exploten para obtener una mayor competitividad.
其他摘要：The Information Society (IS) is the framework where “intelligent corporations or learning organizations” are moving. It is in such organizations where appropriate information management, the subject matter of corporate communication, is more meaningful. The competitiveness that IS brings about makes it necessary for corporate communication to face new challenges, new functions and new strategies. The information circulating in corporations and organizations should become relevant knowledge. Therefore, this article will show the relationship between corporate communication and knowledge management. The approach focuses on companies’ better knowledge of their own organization, so that they can become more competitive. In order to evaluate the transformations accomplished through knowledge management, it is necessary to acknowledge the relation that exists between strategic information management and the creation of organizational knowledge. Communication is essential for the diffusion and reutilization of knowledge. Acquired knowledge is used to create new knowledge, and these two are applied in corporate development and corporate problem solving.
关键词：Conocimiento organizacional;Gestión de la información;Ventaja competitiva;Relaciones públicas;organizational knowledge, information management, knowledge management, intangibleassets, competitive advantage, public relations
其他关键词：organizational knowledge; information management; knowledge management; intangibleassets; competitive advantage; public relations
