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  • 标题:Consumer willingness to pay for food safety: the case of mycotoxins in milk
  • 本地全文:下载
  • 作者:Paolo Sckokai ; Mario Veneziani ; Daniele Moro
  • 期刊名称:Bio-based and Applied Economics
  • 印刷版ISSN:2280-6172
  • 出版年度:2014
  • 卷号:3
  • 期号:1
  • 页码:63-81
  • DOI:10.13128/BAE-12827
  • 语种:English
  • 出版社:Bio-based and Applied Economics
  • 摘要:Mycotoxins contamination in food is a serious source of health risks. This paper evaluates the Italian consumers’ perception of the mycotoxins’ risk through their willingness to pay (WTP) for a hypothetical bottle of milk obtained by cows fed with, inter alia, maize certified for the “good practices” (GPs) that reduce this risk. Therefore, a web-based stated choice experiment (SCE) has been carried out involving a representative sample of 973 Italian consumers and the WTP has been measured using the panel data version of a Random Parameters Logit (RPL) model. Results show that Italian consumers are willing to pay a 29% average price premium for “reduced-mycotoxins” milk. This premium increases for consumers between 44 and 54 years of age, who are students, have completed tertiary education, are economically well-off and shop fairly infrequently.
  • 关键词:food safety;Mycotoxins;willingness to pay;choice experiments, mixed logit
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