摘要：The purpose of this paper is presenting a brief analysis about the discursive practices and representations relating to knowledge in liquid modernity (BAUMAN, 2005). This proposal is developed in a contemporary field: the cybermedia. In the analysis, the intellectual is not taken as an effective subject of cognition, either as a social category of centralizing power. It is proposed that it be thought as a discursive or historical construct, or even as a representation derived from discursive practices. These theoretical perspectives are tributaries of french Discourse Analysis (DA) derived from Michel Foucault and Michel Pêcheux, especially considering the knowledge and power as inherent and interrelated areas. By linking this object to the proposed theoretical scope, we can see in cybermedia, several strategies of power that produce different perspectives of representation and identity about the intellectual. To finish, we elected as a corpus of this research, e-texts from the site CPFL Cultura, a virtual space dedicated to publicize meetings, lectures and cultural activities that the company CPFL Energia promotes, publishes or sponsors. In short, it is possible to ask what are the discursive strategies that CPFL Cultura presents and how they are related to the production of representative practices about the intelligentsia.
