摘要：The study was to verify the strategic behavior adopted by administrators hotels Florianópolis-SC, Brazil, according to the typology of Miles and Snow (1978). The search is characterized as a quantitative, survey-type, it has a population of 22 hotels located in Florianopolis-SC, Brazil, falling between three and five stars. We opted for the quantitative and descriptive approach, using for data collection, closed questions. The results showed that 45% of Florianópolis hotels administrators adopt behaviors Surveyors, 31% Analysts, 19% Reactives and Defensives 5%. The conclusion is that administrators adopt mostly Prospectors behaviors that are characterized by the pursuit of new markets and introduction of new products and services to customers.
其他摘要：The study was to verify the strategic behavior adopted by administrators hotels Florianópolis-SC, Brazil, according to the typology of Miles and Snow (1978). The search is characterized as a quantitative, survey-type, it has a population of 22 hotels located in Florianopolis-SC, Brazil, falling between three and five stars. We opted for the quantitative and descriptive approach, using for data collection, closed questions. The results showed that 45% of Florianópolis hotels administrators adopt behaviors Surveyors, 31% Analysts, 19% Reactives and Defensives 5%. The conclusion is that administrators adopt mostly Prospectors behaviors that are characterized by the pursuit of new markets and introduction of new products and services to customers.
