期刊名称：Journal of Operations and Supply Chain Management
印刷版ISSN：1984-3046
出版年度：2012
卷号：5
期号：2
页码：54-68
DOI：10.12660/joscmv5n2p54-68
语种：English
出版社：FGV-EAESP
摘要：Originally a response to environmental pressures, the paradigm of corporate social responsibility (CSR) has become a socioenvironmental strategy. The study was centered around the question: according to the two-dimensional model of Quazi and O’Brien, what is the socioenvironmental perspective of the midsize retail supermarket industry in Fortaleza? The study design was exploratory and quantitative. Information was gathered from the managers of 14 midsize supermarkets in Fortaleza using a closed structured questionnaire containing 25 items based on the model of Quazi and O’Brien. Using exploratory factorial analysis, the sampled companies were found to be clustered in the “modern view” quadrant of the model.
关键词：CSR, Social Responsibility; supermarkets; retail; Quazi & O’Brien’s Model. improvement, performance measurement, action research
