首页    期刊浏览 2024年09月18日 星期三
登录注册

文章基本信息

  • 标题:Study On The Configuration Of Distribution Channels For New Automobiles
  • 本地全文:下载
  • 作者:Ubiratã Tortato ; Roberto Marx
  • 期刊名称:Journal of Operations and Supply Chain Management
  • 印刷版ISSN:1984-3046
  • 出版年度:2010
  • 卷号:3
  • 期号:1
  • 页码:67-78
  • DOI:10.12660/joscmv3n1p67-78
  • 语种:English
  • 出版社:FGV-EAESP
  • 摘要:This paper proposes an explanatory model for the configuration of automobile distribution channels. A case study was developed, using two sources of information: 1) the literature on the distribution of specialty goods and on automobile distribution and 2) interviews conducted with dealers and automakers. The survey allowed the identification of three variables for the proposed model: dealer size, consumer behavior and the legal environment. The model comprises three possible organizational forms for the distribution business: isolated single-brand, single-brand group, and multi-brand group. This study is expected to contribute to a better understanding of the evolution of the sector, as well as to support the analysis of future auto distribution trends.
  • 关键词:distribution channels, automotive sector; exclusive distribution
国家哲学社会科学文献中心版权所有