期刊名称：Revista Administração em Diálogo (RAD). ISSN 2178-0080
印刷版ISSN：2178-0080
出版年度：2001
卷号：3
期号：1
页码：1
DOI：10.20946/rad.v3i1.894
出版社：Revista Administração em Diálogo (RAD). ISSN 2178-0080
摘要：A evolução do conceito de marketing e seu aprofundamento em marketing social, a dimensão teórica e a realidade empírica de algumas organizações, que utilizam, o conceito, bem como alguns indicadores básicos para sua aplicação são assuntos abordados neste artigo.
其他摘要：The marketing concept evolution and its highlights about social marketing, theoretical discussion and the reality of some organizations which use this concept, as well as some basic indicators for its application are subjects studied in this article.
关键词：Marketing das causas sociais; marketing social; responsabilidade social. Abstract The marketing concept evolution and its highlights about social marketing; theoretical discussion and the reality of some organizations which use this concept; as well as some basic indicators for its application are subjects studied in this article. Keywords: social causes marketing; social marketing; social responsibility.
其他关键词：social causes marketing, social marketing, social responsibility.
