摘要:The authors expand upon the political economy framework, pointing out how environmental factors may influence and affect the marketing channels' structure and dyadic processes. The resulting general view provides a comprehensive foundation for development of theories on this topic.
其他摘要:The authors expand upon the political economy framework, pointing out how environmental factors may influence and affect the marketing channels' structure and dyadic processes. The resulting general view provides a comprehensive foundation for development of theories on this topic.