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  • 标题:Pensando e agindo estrategicamente: novos desafios para a análise estratégica
  • 本地全文:下载
  • 作者:David C. Wilson ; Paula Jarzabkowski
  • 期刊名称:RAE - Revista de Administração de Empresas
  • 印刷版ISSN:2178-938X
  • 出版年度:2004
  • 卷号:44
  • 期号:4
  • 页码:11-20
  • 语种:Portuguese
  • 出版社:RAE - Revista de Administração de Empresas
  • 摘要:This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.
  • 其他摘要:This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.
  • 关键词:Strategy;practice;levels of analysis;challenges;international perspectives;Estratégia;prática;níveis de análise;desafios;perspectivas internacionais
  • 其他关键词:Strategy; practice; levels of analysis; challenges; international perspectives
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