文章基本信息

标题：Marketing de relacionamento como fator-chave de sucesso no mercado de seguros
本地全文：下载
作者：Áurea Helena Puga Ribeiro ; Celso Cláudio Hildebrand e Grisi ; Paulo Eduardo Saliby 等
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：1999
卷号：39
期号：1
页码：31-41
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：This article seeks to explore opportunities to apply the Relationship Marketing concept in the Brazilian insurance market. This sector has been facing great challenges in finding alternatives to its traditional management practices, due to the threat of entrance of global companies attracted by the Brazilian huge and unexplored market potential.
其他摘要：This article seeks to explore opportunities to apply the Relationship Marketing concept in the Brazilian insurance market. This sector has been facing great challenges in finding alternatives to its traditional management practices, due to the threat of entrance of global companies attracted by the Brazilian huge and unexplored market potential.
关键词：Relationship Marketing;Service Marketing;insurance;value;productivity;Marketing de Relacionamento;Marketing de Serviços;seguros;valor;produtividade
其他关键词：Relationship Marketing; Service Marketing; insurance; value; productivity