期刊名称：Revista Eletrônica em Gestão, Educação e Tecnologia Ambiental
电子版ISSN：2236-1170
出版年度：2014
卷号：18
页码：175-182
DOI：10.5902/2236117013069
语种：Portuguese
出版社：Federal University of Santa Maria (UFSM)
摘要：The emphasis directed to food in the last decades has motivated measures and transformations in this field, including focusing on consumer positioning. The objective of this theoretical essay is to identify some factors that influence the changing patterns of consumption, mainly in the search for alternative foods. At first, most are addressed factors related to technological advances in production practices and their health implications. The second part goes on the merit of “embeddedness”, understanding the dynamics of recovery of products and connecting them to the place of origin and quality attributes. The final factor relates the change in consumption patterns to a society that values your satisfaction and consumerism is a way to renew their identity. After the rescue of these factors, it is concluded that there is a need to investigate consumers of differentiated products produced in rural areas, since from this point some policies of government support to small farmers can be reformulated or maybe implemented in accordance with the characteristic of certain locations and demands.
其他摘要：The emphasis directed to food in the last decades has motivated measures and transformations in this field, including focusing on consumer positioning. The objective of this theoretical essay is to identify some factors that influence the changing patterns of consumption, mainly in the search for alternative foods. At first, most are addressed factors related to technological advances in production practices and their health implications. The second part goes on the merit of “embeddedness”, understanding the dynamics of recovery of products and connecting them to the place of origin and quality attributes. The final factor relates the change in consumption patterns to a society that values your satisfaction and consumerism is a way to renew their identity. After the rescue of these factors, it is concluded that there is a need to investigate consumers of differentiated products produced in rural areas, since from this point some policies of government support to small farmers can be reformulated or maybe implemented in accordance with the characteristic of certain locations and demands.
关键词：Consumer; consumption pattern; “embeddedness”; health.;Consumidor; Padrão de Consumo; Enraizamento; Saúde.
